SEO

Every month, I am going to share a flaw in Google’s search algorithms. It is up to you what you do with this knowledge, however, the smart SEO will likely exploit it before Google goes and fixes it. Take a look at the following query on Google Videos for “beer bonking,” screenshot below in case it gets […]

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As some of you may know, links from .gov or government websites to your website are the most highly prized by Google. Unfortunately, these links are also notoriously difficult to acquire because government agencies cannot show bias or preferential treatment to commercial websites. Government links are highly valued because of the inherent trust and authoritative factors involved. Take […]

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In part one, I briefly took apart Lindt Chocolate’s information architecture and shared the pros and cons for different items in their primary navigation and showed why it was ineffective for SEO despite their best intentions. Today, I am going to take you step by step through the marketing driven SEO information architecture.  For the purpose of this […]

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For first-time SEOs and small business owners, a proper content information architecture is one of the most difficult things to get right. A website with poorly constructed IA will have trouble ranking in Google for competitive words that have monthly search volumes that range anywhere from 3,000 to 100,000+ searches per month and will often […]

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An attention hook is a piece of content built for the sole purpose of attracting other people’s attention. A properly crafted attention hook consists of a short succinct title with at least one compelling image. To an SEO, an attention hook is known as a link hook because people link out to the piece of […]

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YouTube SEO 201

by Jey Pandian

I have had the opportunity to optimize videos for several F1000 brands on YouTube such as Volkswagen of America, Revlon and U by Kotex; among other brands. Optimizing a video for YouTube has three main benefits: a) you can rank a video within YouTube.com for high visibility and b) you can also rank the same video […]

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How to Vet an SEO Vendor

by Jey Pandian

I wrote this old guide for a good friend of mine who works for a F1000 hotel brand. I cannot disclose the brand or the friend but take a look below anyways. You will learn how to vet a potential agency from the perspective of an SEO who works for an agency. Start out with […]

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This post is an introduction to a series of Search Engine Optimization (SEO) posts that will focus on different aspects of link acquisition as it pertains to link footprints. Before I teach you specific link building footprints, one must first understand link footprints and how they are utilized by master link builders. A link footprint […]

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This particular piece of advice was taught/given to me by my former mentor Kris Roadruck. This is a skills test. There’s only so much you can pick up from forums and reading blogs. Eventually a day or a situation will arise when you are forced to put what you learned into practice. This is a good […]

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Join an SEO forum. There are many good ones out there. The point is to pick up knowledge in the shortest time possible. Without an SEO job, the next best thing is to be mentored by an SEO professional like Aaron Wall or Todd Malicoat. SEO Book Forums I started off at SEO Book forum […]

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